Advertising
For a magazine to be most effective on behalf of the advertisers, it must be of value to the readers. Pathology in Practice maintains a 70:30 editorial to advertising ratio, so that it can provide readers with as much, interesting and valuable material as possible, thus capturing and retaining their attention. This strict policy creates a limited number of advertisement positions within any issue but should provide any advertiser with the confidence to know that their featured advert will be widely noticed.